STUDENTS have been asked to come up with ideas to market an international bank’s latest technological development.
Barclays has challenged graphic designers from Priestley College to create a marketing campaign for a new ‘contactless cash’ feature within their mobile banking smartphone app, which will allow customers to withdraw money from ATMs without inserting a card.
In a second challenge the bank has asked those on the BTEC Photography course to portray the diversity of technology life through images.
“It’s a great challenge for our students because it gives them the chance to work on something that is very current,” said Tutor Paul McConnell.
“They will eventually see real marketing campaigns for this new service and be able to compare their own work to what the professionals produce.”
Former Cardinal Newman RC High School pupil Callum Bell is among the students working on a design.
He is exploring the idea that ‘Time is Money’ with a campaign that would feature a person running late for a train or plane who urgently needs some cash, but cannot find their card.
Barclays Contactless Cash feature saves the day.
Aimee Evans, who previously studied at The Heath, is working on the idea of a ‘Happy ATM’ in her adverts while Matthew Healey’s solution is a viral campaign.
The former St Chad’s RC Comprehensive pupil wants to start the #FastCashChallenge asking the public what they can do faster than anyone else and setting them 30 seconds to film the task.
“The students have already had feedback from Barclays and now they are developing the ideas with the most potential,” said Paul.
Barclays is a global financial services provider helping millions of customers all over the world to borrow, save and invest.
It facilitates one in every two card transactions in the UK. The Priestley students have been working directly with the bank’s technology teams at its largest UK technology centre in Knutsford – home to 3,500 colleagues.
In the second Priestley’s young photographers will be portraying the diversity of technology life through images.
They have been asked to think about what diversity means to Barclays’ customers and how this is demonstrated through the people who work at the technology centre.
“Your work should provide a window on our world with a diversity lens,” says the brief.
Both challenges are due to be completed in February when the students will present their work to Barclays representatives.