Barclays set smartphone challenge

IMG_7749BARCLAYS asked Priestley College students how they would market its innovative smartphone service.

It set the BTEC Graphic Design students the task of creating a marketing storyboard to promote Pingit – a service that allows users to send and receive money with just a telephone number.

“We asked the Priestley students for their ideas on how they would market Pingit to people in their age group,” said Julian Bucknall, of Barclays.

“This is the second year we have worked with Priestley and once again have been really impressed with the students’ creativeness and professionalism.”

Barclays processes millions of transactions for its customers every day, managed from technology centres like Radbroke Hall in Knutsford.

In a second brief, Art and Design students were asked how they would redesign one of the buildings on the 64-acre campus.

“We have to thank Barclays for giving our students the opportunity to work with a global bank on a live brief,” said Tutor Paul McConnell.

“It is invaluable experience and an amazing achievement for our students to have on their universityapplications and CVs.”

Former Birchwood Community High pupil Elli Hill was judged to have the best ideas for the building redesign and ex-Lymm High School pupil Jennifer Hall’s storyboard for Pingit impressed Barclays the most.

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