Marketing

No Of Blocks:1

Reasons to study this course

  • You will study, in depth, the marketing industry and principles and processes of marketing. 
  • You will focus on the creation of a marketing plan which will include the production of advertisements.
  • The course has been developed in consultation with employers and professional bodies. This ensures that content is appropriate and consistent with current industry practice, to enable learners to enter employment directly.

 

What you will need to take this course

  • a passion / interest in the world of Marketing
  • a grasp of English
  • general course requirements for vocational course at Priestley

 

What you will study

Throughout this course you will study, in depth, the marketing industry and principles and processes of marketing.  In the final unit you will focus on the creation of a marketing plan which will include the production of advertisements.

Learn about different types of customer and how these customers make buying decisions.

Explore the purpose of marketing communications and the range of tools available. You will then put into practice what you have learned in the creation of a customer communications plan, including the production of TV, print, radio and online advertisements.  You will then measure the plan’s effectiveness.

The organisation of the marketing industry in the UK and the careers it offers.

Undertake recruitment activities for a job role in the marketing industry, which will involve an application and interview process.

A range of marketing activities, including investigating how research is used and how important it is to check that it is valid and reliable.

 

How you will be assessed

Unit 1: Careers in Marketing – coursework unit

Unit 2: Marketing Principles – externally assessed exam

Unit 3: Customer Communications – coursework unit

 

Progression

Marketing courses and careers in the industry.

Choosing Your Study Programme

What can you study ?
How does it all work ?

Courses to careers

Find out which courses at Priestley can lead to your dream career

Similar Courses

Secured By miniOrange