REASONS TO STUDY THIS COURSE
- You have a keen interest in studying and producing media.
- You will develop critical analysis skills.
- You will be using industry-standard equipment and software to produce your own media.
WHAT YOU WILL STUDY
Nine different media forms: Television, Film, Radio, Newspapers, Magazines, Advertising, Online social and participatory media, Video games and Music video. Underpinning all this is a four-part framework:
Media Language – how the media communicate meanings
Media Representations – how the media portray events, issues, individuals and social groups
Media Industries – how the media industries’ processes of production, distribution and circulation affect media forms and platforms
Media Audiences – how media forms target, reach and address audiences; how audiences interpret and respond to them; and how members of audiences become producers themselves.
Texts you will study include everything from Homeland to music videos by Lady Gaga and to the advertising and marketing of Minecraft.
You will also complete a coursework production.
HOW YOU WILL BE ASSESSED
familiarise yourself with the texts you will study such as the Daily Mail, Mirror, Telegraph and The Guardian as well as their websites or listen to the Radio 1 Breakfast Show.
University degrees in a range of media-related qualifications. These could include theoretical and practical production courses such as media and cultural studies, video and film production, advertising and marketing, scriptwriting and journalism.