On the road to a bright future

SIXTH formers have been rewarded for their bright ideas about how to market an international freight company.Socotra winners2

Sense Not Logic challenged Priestley College students to design adverts and create a viral marketing campaign for Socotra – a company that delivers freight across the world.

“We were so impressed with the standard of the work produced for this brief,” said Don Allen, Creative Director at Sense Not Logic. “We found it extremely difficult to narrow it down to just three winners, but the ones we chose really did demonstrate great flair and creativity.”

Graphic Design students Amy Lowther, Molly Gibbons, Amelia Cappertook home the prizes and Don said he hoped to be able to use their work in advertising campaigns in future.

Their job was to create campaigns that would entice businesses and individuals who are shipping packages through sites such as eBay and Amazon to use Socotra instead.

Priestley Tutor Paul McConnell said the live brief was an invaluable experience for the students.

“To be set this challenge by a company with Socotra’s background and growing reputation is a unique opportunity,” he said.

Socotra offers scheduled road freight to 35 countries and was founded more than 40 years ago.

It is a business that believes client satisfaction and employee welfare are crucial to its ongoing success.

“Our ethos is based on integrity, building mutual trust with clients and suppliers to develop strong partnerships,” said Socotra’s Managing Director Tim Harris.

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