STUDENTS from Priestley College proved their business acumen in a challenge worthy of The Apprentice.
Around 80 AS-Level Business students took part in the National Skills Challenge with the team of Dan Clarke, Harry Imisson, Will Wild and Adam Hilton winning through to next year’s final.
Rather than Lord Sugar setting the challenge it was the University of Football Business who asked the students how they would expand their brand overseas.
They currently provide undergraduate and post-graduate football and sports degrees within campuses at Wembley Stadium, Etihad Stadium, Burnley FC and more recently Real Madrid.
“We chose Dubai because there is a lot of money there, but it is not famous for its football,” said former Bridgewater pupil Dan, who studies A-Levels in Business, Finance, Maths and Economics.
“We had to research the country, work out a marketing plan and present it all back.”
As part of their campaign they had to decide what academic courses they would provide, how they would attract students and also include some understanding of the country they had chosen.
Tasks included mind-mapping, skills analysis, competitor analysis, target market, the four Ps of marketing and recruitment.
Dan, Harry, Will and Adam had to present to around 80 of their peers as well as tutors and representatives from NatWest.
One of the things that made their idea stand out was the decision to link with, and support, the charity Unicef.
In April they will travel with Tutor Tracy Croft to represent Priestley College in a national final held either at Wembley or the Etihad Stadium with the winners securing an internship at NatWest HQ in summer.
Tutor Yvonne Hebden said: “The winning team were able to clearly outline their ideas and justify the choices that they had made.
“Everyone who took part in the day at Priestley College was able to develop key life skills such as teamwork, communication and leadership.”