‘Radio 1 is not in tune with us’

A JOURNALIST quizzed Warrington students about their listening habits this week in the wake of the falling popularity of Radio 1.

Phil Pegum asked students at Priestley College about how they consume music and their answers will not have made easy listening for radio bosses.

They appeared to back up recent findings that showed Radio 1’s flagship programme, helmed by Nick Grimshaw, had slumped to its lowest level on record.

Only one of more than 20 students was a regular listener to Radio 1 and many had never heard of Grimshaw.

“We tend to listen to our music through Spotify and YouTube,” said former Wade Deacon pupil Alex Highcock, who studies BTEC Music and the Extended Project.

“We like to listen to our own playlists and the problem with Radio 1 is they play the same songs all the time.”

The Priestley students’ comments are due to be used on Radio 4’s Feedback show on Friday (November 10).

The Breakfast Show with Nick Grimshaw pulled in 4.93 million listeners a week in the third quarter of 2017, down from 5.5 million in the second quarter and 5.25 million in the same period in 2016, according to the latest figures released by audience research body Rajar.

When asked how they discover new music Priestley’s students said they did so through recommendations from the likes of Spotify. The majority also opted out of listening to radio because they had no interest in hearing from a DJ.

“I prefer to listen to songs and not people talking,” said Abigail Bamford, a former pupil at St Peter & Paul Catholic College who is studying BTEC Music and A-Level English Language and Literature at Priestley.

“Radio 1 doesn’t stray from the charts and we all have a wider interest in music than that.”

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