A DESIGN agency has challenged sixth formers to create a marketing campaign for one of its international clients.
Sense Not Logic has tasked Priestley College students with designing adverts and creating a viral marketing campaign for Socotra – a company that delivers freight across the world.
Creative Director Don Allen said the challenge for Priestley’s Graphic Design students was to entice businesses and individuals who are shipping packages through sites such as eBay and Amazon to use Socotra.
“This is the kind of challenge those working in the industry are faced with every day – creating a print and online campaign that stands out in an increasingly competitive market,” he said.
Priestley’s young designers are currently investigating different types of imagery to build up their understanding of visual communication.
Socotra’s Managing Director Tim Harris took time out of his busy schedule to meet students to discuss the brief and the values he expected them to reflect.
“Our philosophy is to be different from everyone else,” he said. “We are in the middle of a busy period for the business, but I thought it was important that I was here to speak to you.
“In the future, there may well be opportunities for you to join us.”
Priestley Tutor Paul McConnell said the live brief was an invaluable experience for the students.
“To be set this challenge by a company with Socotra’s background and growing reputation is a unique opportunity for them,” he said.
Socotra offers scheduled road freight to 35 countries and was founded more than 40 years ago.
It is a business that believes client satisfaction and employee welfare are crucial to its ongoing success.
“Our ethos is based on integrity, building mutual trust with clients and suppliers to develop strong partnerships,” said Tim.
“Given that we are a business that focuses on people it makes sense for us to work closely with students at Priestley College and I am looking forward to seeing what they come up with.”